I’ve been a storyteller my entire career. Words are my tools. Narrative is my trade. And suddenly, here was a machine that could string sentences together faster than I could type my morning coffee order. The marketing blogs were already declaring the death of copywriters, designers, and anyone else whose work could theoretically be automated.
AI can generate infinite content. Which means the only way to stand out is to actually be worth reading. Here’s what that looks like in practice—from someone who learned the hard way.
The influencer marketing playbook I wrote two years ago? It’s practically vintage now. In a $37 billion industry where 78% of TikTok users have purchased products after seeing creator content, we’ve moved far beyond counting likes. Here’s how I’ve completely rebuilt my approach to creator partnerships—and why treating influencers like performance channels has changed everything.
While AI-generated content can be a valuable asset, it’s essential to remember that machines cannot replace human creativity. By leveraging AI tools, you’re not replacing your team but rather freeing them from time-consuming tasks and allowing them to focus on the creative aspect of content marketing. This human-AI collaboration can result in higher quality, more engaging content that resonates with your audience.
Calculated messaging and designs, that bring both brand and sales efforts to life.
