Can the use of AI in Content Marketing and Writing elevate your brand?
Artificial intelligence (AI) is no longer a futuristic concept- it is already transforming the content marketing and writing landscape. As we approach 2023, it is clear that AI-generated content is becoming an essential tool for businesses to stay competitive. From generating more content on a grander scale to improving overall content quality, the potential of AI in content creation is immense. But is AI the end of the road for human content creators?
What benefits and risks come with this technology? In this blog post, we tackle these questions and more, explore AI’s current and future state in content marketing and writing, and discuss how businesses can prepare for the inevitable changes.
Will Generative AI like Chat GPT and Jasper replace the need for content creators?
The first thing to know about AI in content marketing is that it won’t replace human writers, designers, and content creators. However, it will make the market more volatile. As AI advances, businesses that try to compete without leveraging AI will fall behind the competition. Therefore, subscribing to different AI platforms to generate more content on a grander scale may well become a standard practice. At first glance, this wouldn’t seem like a problem. If a business can cut out the middleman and produce valuable content to drive customers to buy, how could that be bad?
Will Google penalize your content if AI generates it?
AI-generated content has already shown significant potential in various forms, including email marketing, social media marketing, and chatbots. For instance, OpenAI’s GPT-3 language model can produce coherent and engaging articles closely resembling those written by humans. But there are potential risks. A crucial one being penalized by search engines. Google has openly discussed penalizing content generated entirely by AI and not meeting its quality standards. Hence, employing AI platforms creatively and judiciously is essential, but most importantly, having human oversight with experienced creators at the helm.
The Balance between Quantity and Quality
The primary advantage of using AI in content creation is the ability to generate highly targeted and personalized content for specific audiences at scale. Naturally, that will lead to a deluge of content with little to no human touch, primarily if businesses aim to be agile on a larger scale. Still, the quality of content from generative AI is only as good as the human input that informs or guides it. Human quality checks on the output from NLP are crucial to ensure that the text is accurate, concise, and matches brand values and guidelines. The key is to have the right balance between AI and human touch. That way, brands can produce content faster and more efficiently without sacrificing quality or accuracy.
Generative AI also helps reduce manual labor in the content creation process. It can pull from multiple sources of information—data, images, and even other pieces of text—and blend them together into a brand-compliant narrative. This reduces the need for manual copy editing and extensive research needed to create compelling content pieces. AI is also adept at understanding customer insights and using them to produce personalized content that resonates with target audiences quickly.
Ultimately, leveraging generative AI in content creation opens up opportunities for businesses to save time and money while still producing high-quality content focusing on customer experience. This is especially beneficial for businesses looking to scale their content production while keeping quality and costs low.
Speed isn’t everything. Without Strategy, You Are Already Sunk.
Another significant advantage of AI-generated content is the speed and efficiency at which content is generated, leaving more time for humans to focus on higher-value tasks such as outreach, strategy, and content direction. Businesses can also use AI-generated content to identify high-performing content, find opportunities to improve website or social media content, discover topics to cover, and develop an in-depth content marketing strategy. AI-generated content can help businesses create and tailor content to specific customer segments or market trends. By leveraging AI-generated insights into their target audience, businesses can develop more effective content tailored to their customers’ needs. As this technology continues to evolve, the possibilities for using AI-generated content are virtually limitless.
AI-generated content also has the potential to revolutionize traditional marketing by enabling marketers to create more relevant and personalized experiences for customers. By leveraging AI-generated insights about customer behavior, preferences, and interests, businesses can develop more targeted marketing campaigns that are tailored to specific audiences.
Why the Human Touch is Essential
However, there are drawbacks to employing AI in your content creation if done without a human touch. Your content’s quality may suffer if it cannot engage your audiences authentically, emotionally, or compellingly. As a result, it is vital to find the right balance between human input and AI-generated content. An agency that specializes in content generation and has experience in using AI platforms can help you achieve a balance that suits your business and target audience. For instance, Vnaqlr uses AI to augment the content creation process and still keep a human touch to content such that human involvement enhances the quality of the content for businesses and enterprises.
AI in content marketing and writing is already transforming the landscape and will only become more prominent. Businesses that adapt to AI and leverage its potential will have a competitive advantage in the market, but it is essential to find the right balance between human input and AI-generated content. An agency with knowledge and experience working with AI-generated content can help businesses corral it and use it to their advantage. The future of content marketing will undoubtedly be reliant on AI. Still, the one thing it cannot replace is the human touch that makes content original, engaging, and compelling.
As Old John Henry learned in his race against the steam-powered steel driver, trying to compete against technology may be doomed to failure. Instead, adopt AI and embrace working with an agency that has been working with it from day one to succeed in the unpredictable future.
